Lego Client Project:
BUILD BEYOND
My team and I were tasked to create a campaign proposal for Ninjago: Dragons Rising that would captivate both 6-8 and 9-12-year-olds. After conducting primary research and diving into the show's audience perspective, we designed a 3-part campaign: an interactive episode, a storyline competition, and an AI-driven set-building experience.
(2024)
The Campaign Video
The campaign was centred around an interactive featured episode inspired by Netflix’s Bandersnatched, where children could choose what happens in each key scene.
Based on our research, we found that former fans lost interest in the new Ninjago show due to plot inconsistencies. This featured episode was designed to fill in the plot holes, connected Dragon’s Rising to Masters of Spinjitzu.
Important Disclaimer: All video clips and soundtrack featured in the campaign teaser belong to Lego: Ninjago. All icons used in the slide decks were sourced from Behance and strictly belong to J. Jesus Fernandez. This campaign was not intended for commercial use.