Cross Channel Communications:
TREE AID x FFERN
As a follow up to the rebrand of Tree Aid, I was also tasked with coming up with a cross channel communication brief.
This brief focused on 3 key elements: raising awareness, generating funding, as well as establishing a distinct brand identity. The proposal focused on a collaboration between Tree Aid and Ffern, a U.K. based fragrance brand known for its sustainable practices.
Important Disclaimer: The images used for the campaign posters were sourced from the internet and belong to their respective owners. Please also note that some of the images for the campaign were AI generated.
Testing the Visual System through Cross-Channel Communication
For this part of the project, I had focused on creating a proposal for a collaboration between Tree Aid and Ffern, a sustainable U.K. perfume brand. The proposal focused on creating an exclusive fragrance using Frankincense essential oil harvested from the Frankincense trees grown through the Green Wall project. The key objective was to show people that saving the planet didn’t just have to involve losing the bare necessities.
View the full brief below.
