SAP Client Project:
THINK PREFERRED, THINK SUCCESS
My team and I were tasked to create a marketing campaign proposal and employee enablement plan to drive sales for SAP’s service product: Preferred Success.
In order to come up with a effective strategy, we conducted a competitor analysis and researched on key customer pain points. The proposed campaign focuses on a live product demo convention with real-life customer success stories, as well as a enablement framework and simulation for the SAP sales team.
(2024)
The Marketing Strategy
Based on the research we conducted, we identified that SAP’s current marketing strategy was too department-focused, hindering the company’s ability to resonate relevance to its clients.
We proposed switching to industry-focused marketing, which would enable the company to build more tailored marketing messaging.
Designing a Sales Enablement Plan
We found that SAP employees had low product confidence and knowledge, which hindered their ability to deliver effective sales pitches. To tackle this issue, we designed a framework to help the sales team build targeted, industry specific pitches. To encourage the application of the framework, we also designed a sales simulation so that employees could hone their pitch skills and develop product knowledge.